X GAMES FORUM SET TO BRING TOGETHER ACTION SPORTS ATHLETES & INDUSTRY LEADERS

X GAMES FORUM SET TO BRING TOGETHER ACTION SPORTS ATHLETES & INDUSTRY LEADERS

Full-day conference & networking event at X Games Ventura 2024

VENTURA, Calif. May 9, 2024 – X Games, the leading action sports competition and lifestyle brand, and Group Y, the original collective of youth marketing professionals, will launch the first X Games Forum on Thursday, June 27 at the Ventura County Fairgrounds ahead of the weekend’s competitions. 

X Games Forum will be a full-day conference targeted at uniting the action sports and youth culture communities to explore the state and future of the industry. Panels and speakers will dive into topics driven by progression, authenticity, expression, community, culture and content. The panelists will include top athletes, industry professionals and thought leaders. Agenda and speakers will be announced soon. 

“Group Y’s ASC Action Sports + Culture conferences have long provided a thinktank for the industry,” said Valerie Ryan, X Games vice president, fan experience & hospitality. “By kicking off X Games Ventura 2024 with an endemic-focused conference, we look to curate an experience that makes X Games the gathering place for the whole community to connect, ideate and innovate.” 

XGames investor and branding whisperer Shaun Neff added, “we want to integrate what’s relevant to youth culture into X Games as much as possible. These panels will bring together thought leaders pushing the envelope while creating trends inside and outside the action sports industry.”

Attendees will participate in an engaging day where they can meet, learn from and network with leaders in the industry. Additionally, attendees will receive a sneak peek at the X Games Ventura 2024 venue. Ticket packages are available at XGames.com/Forum

  • Forum General Admission - Includes panels, lunch, breakout sessions, networking hour, athlete meet & greet, venue tour, plus a three-day general admission ticket to X Games Ventura

  • Forum Gold Admission - Includes VIP seating for panels, lunch, breakout sessions, networking hour, venue tour AND exclusive merch package plus a three-day Industry Lounge pass to X Games Ventura

  • Online Access - Includes access to digital library of panels and Group Y Lifetime membership

  • Team Pricing - Includes discounted rates for companies registering groups

  • Student - Special rate available for full-time university / college students

Last year, X Games brought the iconic action sports event back to its Southern California roots, drawing more than 50,000 fans and selling out tickets and merchandise. This year will be an even grander spectacle that is double the size to accommodate expanded entertainment and musical performances including multi-platinum selling recording artist Wiz Khalifa on Friday, and Grammy-nominated Kaskade on Saturday, improved viewing options, new medaled events including the debut of Women’s BMX, and interactive fan experiences.

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About X Games

Since its inception in 1995, X Games became the leading action sports competition and lifestyle brand, spotlighting the world’s best action sports athletes against the backdrop of each individual host city. Over the past 29 years, X Games has organized the world’s premiere action sports events around the globe, complemented by top musical performances, year-round content and fan experiences.

About Group Y

Founded in 2006, Group Y is the original and leading collective of professionals focused on Youth Marketing, Lifestyle, and other progressive and expressive cultures. Our mission is to intersect influencers across industries and ignite ideas that inspire the current and next-generation leaders and decision-makers. Leveraging events, outreach, content, and consultation, Group Y takes the work out of networking and strengthens the areas where industries overlap.