Los Angeles - October 17, 2023 – Cara Williamson will join the growing X Games organization today as vice president of marketing and brand strategy for the brand. Cara will oversee all marketing and brand efforts for X Games, including setting a vision for the company which was acquired by MSP Sports Capital from ESPN just a year ago.
With 15 years of brand marketing experience establishing and promoting consumer-facing brands, Cara most recently served as director, global brand marketing at The North Face. Leading some of their biggest consumer moments, Cara played a critical role in establishing The North Face as one of the most well-known and admired brands around the globe. Throughout her career with The North Face and Burton Snowboards, Cara excelled at executing large-scale, omnichannel global marketing campaigns – making her the perfect candidate to lead the X Games marketing and brand strategy into the future.
About X Games
Since its inception in 1995, X Games became the leading action sports competition and lifestyle brand, spotlighting the world’s best action sports athletes against the backdrop of each individual host city. Over the past 29 years, X Games has organized the world’s premiere action sports events around the globe, complemented by top musical performances, year-round content and fan experiences.
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Media Contacts:
Grace Coryell, 818-585-3696, grace.coryell@xgames.com